NEW HEALTH AND SAFETY CAMPAIGN FOR GALLIFORD TRY BY PURPLE

An innovative new health and safety brand for leading house building and construction group Galliford Try has been created by The Purple Agency, part of Adare. The campaign, which uses a style of imagery drawn from posters of the Russian Revolution, promotes Galliford Try’s ‘Challenging Beliefs, Affecting Behaviour’ health and safety awareness and behaviour programme. As well as posters, the campaign also includes folders and policy documentation, dividers, zcards, mugs and pull up banners to take the campaign right to the heart of the target audience – site managers and construction workers.

David White, group health, safety and environment director at Galliford Try, says: “Our intention is to lead the industry in health and safety. This striking campaign is based on the concept of care, and drives home the message that nothing we do is so important that we cannot take the time to do it safely. All accidents are preventable. The Purple Agency has taken this brief and translated it in a very original way, which gets noticed and discussed – and that’s essential to the success of any on site health and safety campaign.”

Commenting for Purple, Andrew Woodger, data and planning director, says; “The Soviet Revolution produced some startlingly original art work, particularly ‘agit-prop’ style posters. Working on the premise that health and safety is everyone’s responsibility, we used these iconic ‘socialist’ images as our inspiration to create a bold and eye catching campaign that
addresses the critical issue of health and safety in the construction industry.”

With revenues of £1.2 billion, Galliford Try operates in the construction and house building industries. Its businesses cover building, infrastructure, water, investments and many other sectors for both public and private sector clients. Founded in 1908, and a public company since 1965, Galliford Try has won many awards, including the British Safety Council’s International Safety Awards in 2011.

The Purple Agency, part of Adare, is an integrated marketing agency providing data driven, multi-channel communications to leading global brands. It has recently won industry award nominations for its work for Southampton Airport, Euromoney and WWF-UK. It operates in a range of industry sectors including publishing, technology, pharmaceuticals, sports
and leisure, and retail. As well as Galliford Try, current clients include Honeywell, White Stuff, Flight Centre, Fitness First, Moneygram International, Sandown Park, MSD, Legal & General, UK Sport and IBM.