Friday, June 29, 2012

Euro Auctions – Brisbane : construction machinery and equipment sale

Euro Auctions, Brisbane hosted its second construction machinery and equipment sale at its new permanent sale site in Brisbane, Queensland, following the inaugural event earlier this year on the 22nd June. With over 500 lots of quality construction equipment and heavy machinery going under the hammer, Euro Auctions experienced un-precedented interest in the sale catalogue and the auction.

There was a large local turnout for the sale with over 500 registered bidders, not just from Brisbane, but from across New South Wales - 65% of whom were new buyers registering for the first time. There was heavy internet activity, typical of all Euro Auctions sales, due to the global marketing reach that Euro Auctions has. Conducted on a ‘moving parade’ basis, all machines were driven over an elevated ‘ramp’ in front of the assembled buying and selling audience. The general consensus was that Euro Auctions had provided the Australian market with exactly the range of equipment and machinery it was looking for, thus providing buyers with what they wanted, a good mix of unused and late, low hour’s quality machinery.

It was also evident that many of the consigners with equipment to sell were from Australia, proving that confidence in Euro Auctions’ ability to provide a good second sale was high. The underlying message from those attending was that it was good to see an organisation like Euro Auctions coming into the Australian Market and taking on the local competition. The general feeling was that Euro Auctions are building a good name and a reputation for providing quality construction machinery to the Australian market.

It was evident that Euro Auctions had listened to what customers wanted, following the first sale in March, and had fed this information back to consigners who were able to supply the high demand equipment requested. Customers were not just looking for usual ‘run of the mill’ equipment but seeking specialist items of auxiliary plant like, plant trailers, hydraulic hammers, specialist buckets, rollers, crushers etc along with the a supply of good quality and well priced smaller equipment pieces such as, mini excavators and conveying equipment. This is exactly what Euro Auctions provided to the delight of an audience that were clearly in the mood to buy. There were also a number of ‘STAR BUYS’ on the day which got the attention of buyers, including:

-Unused Terex ta250

-2 unused Volvo a25f

-Unused CAT 980H wheeled loader

-Unused CAT D8T dozer - which made AUS $675,000

-2010 Hitachi ZX 870 LCR-3 – which made AUS $625,000

Thomas Overton – Territory Manager for Euro Auctions, Brisbane enthused: “We knew this was going to be a great sale following the excellent feedback from our first one in March 2012. We had the right kind of stock that the market was looking for and the intrigue in the ramp style ‘parade’ was getting people curious. But, the measure of the day comes down to the ability to present quality equipment in the best way possible, which is exactly what Euro Auctions achieved.”

“From the last sale, the concept of running an ‘unreserved’ auction may have been difficult to comprehend as we continued to receive calls for weeks following the auction about certain lots. Buyers didn’t believe that ALL pieces were sold on the day. I think the Australian market now fully understands how Euro Auctions operates and have confidence in our ability to get the best prices possible. At this type of sale, we know that customers are looking for specific models, knowing exactly what they had to pay, with no hidden extras. Quality equipment draws better prices and most end users want to buy equipment and put it straight to work, with no delays.”

The next Euro Auctions sale will be held in Mid September at 153 Main Beach Road, Pinkenba, Queensland 4008, Australia.


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