‘cūbus’ launched at AIA 2012 National Convention

Reed Construction Data and InfoTech International confirmed the launch of cūbus, a dynamic and comprehensive market intelligence solution that delivers unparalleled visibility into the construction industry. Officially introduced at the AIA 2012 National Convention in Washington, D.C., cūbus drew an unprecedented number of building product manufacturers, with continuous demand for demonstrations throughout the three-day event.

“We are incredibly excited about the reception from the market for cūbus,” stated Daimon Bridge, Head of Market Intelligence, Reed Construction Data. “We knew this exceptional tool would generate demand, but the attention has surpassed all expectations. Many of our customers switched to cūbus from a competitor’s service - a strong indication of just how attractive and disruptive cūbus will be.”

cūbus provides unmatched insight into the construction market through live project information from Reed Construction Data’s powerful database. Visually intuitive and interactive, cūbus’ on-demand intelligence gives building product manufacturers the right information to monitor company performance, product demand and the competition − delivering intelligence manufacturers need to develop sound, strategic business solutions and stay a step ahead of the competition.

“We saw immediate potential in cūbus, as it gives us the ability to benchmark against our competitors and opportunities, track performance and develop targeted marketing and sales strategies,” stated Justin Hardy, Marketing Manager, Knauf Insulation, a new cūbus customer. “The screens have a clean, simple look that gives us the ability to obtain rich data quality that brings real value."

cūbus delivers intelligence from day one, without time-consuming setup or definition of preset terms. Customers can immediately view reports for the market segment of their choice and drill into the information at any time to see the actual projects driving the data points.

“Reed Construction Data understands the importance of quality, real-time, actionable intelligence in strategically evaluating the market and competitive landscape and turning that into measurable execution plans,” said Iain Melville, CEO, Reed Construction Data. “We launched cūbus to give building product manufacturers exactly those capabilities