Friday, July 20, 2012

Interactive information application (App) for European Plant & Machinery Sales by Moffat Consulting & Technology

Leading used equipment and machinery suppliers - European Plant and Machinery Sales - is the latest company to have a new interactive iPhone / iPad Application (App) developed for them by Moffat Consulting & Technology, the technology arm of Resale Weekly.

European Plant and Machinery Sales wanted to help improve the overall satisfaction and efficiency of potential buyers and sellers in the global marketplace. By partnering with Moffat Consulting & Technology to help solve this business challenge, they designed and created an application (App) for the business that could be viewed on smart phones and tablets by prospective buyers and sellers.

The new EPM App, as it has become known, enables the user to browse equipment by category (for example Excavators or Wheeled Loaders) to produce a subset listing of machinery that is displayed in a digital ‘stock book’, outlining available products classified by: model, year, hours, location, with the addition of the price and include a recent photograph.

A ‘Services’ section was also built into the EPM App which the user can use to message the workshop, the export office at European Plant and Machinery Sales, or make a serious enquiry about a particular piece of machinery which then may result in a sale. The EPM App is now available as a FREE download from the iTunes Store.

Grant McGregor, Partner at European Plant and Machinery Sales explains how this application has enhanced the business: “Our business operates on a truly global basis and as a result we need to find ways of reaching that global marketplace. By creating the new EPM App we have made it significantly easier for our buyers and seller to review our stock list anywhere in the world at any time of day. We have already seen a significant increase in the interest in our stock and products and are confident this new application will increase plant interest and sales.”

Daniel Moffat, MD at Moffat Consulting & Technology explains the challenges of this project and the successful outcome: “Moffat Consulting & Technology is fast establishing a name as one of the premiere builders of this type of iPhone / iPad application for the construction machinery and equipment sector. We understand how to package and present machinery and construction equipment for sale, having almost 50 years experience classifying and promoting it for sale through Resale Weekly. The EPM App for European Plant and Machinery Sales has already started to change the way the business sells and seeks buyers but we are already refining the software with a number of new functions that will be launched in version 2.0 in a matter of months.”

European Plant and Machinery Sales specialises in the sales of all types of construction equipment, primarily Caterpillar, Komatsu, Hitachi, JCB, Volvo, New Holland and Doosan, as well as other leading makes.


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