Friday, August 10, 2012

Autopa faces no barriers reaching customers within the construction industry

Autopa explains how a Premier Profile on Barbour Product Search ensures their company and products are promoted to potential customers within the construction industry. After having entries in the printed Barbour Compendium, the Barbour Product Search digital marketing opportunity was a natural progression for Autopa.

Autopa manufactures, supplies and installs a wide range of street furniture, including bollards, barriers and shelters, and vehicle access control products, across the UK.

Autopa has been marketing their products online with a Premier Profile since Barbour Product Search launched in 2008. The Premier Profile allows manufacturers to promote a variety of content including product entries, brochures, technical data and case studies.

Vicky Tayler, Marketing Executive at Autopa says: “We were very happy with how the Barbour Compendium had performed and so it was a natural progression to move on to Barbour Product Search.”

“Barbour Product Search is an excellent vehicle for reaching potential clients within the construction industry and driving traffic to our website. We have definitely benefited from the Premier Profile.”

Autopa has also benefited from the newsletter opportunities Barbour Product Search offers. They recently featured in the Education themed newsletter to promote their canopies and shelters.

Vicky continues: “We used the newsletter service to increase our coverage amongst specifiers. Featuring in the newsletter has helped to push traffic towards our Premier Profile pages and our own website.”

Barbour Product Search is continually developing; for example the recent collaboration with to help manufacturers in the creation, hosting and promotion of BIM content.

Vicky continues: “Barbour Product Search is always proactive in their approach, offering excellent opportunities to promote manufacturers and suppliers to the whole specification chain.”

“I would definitely recommend Barbour Product Search and the other services provided by Barbour.”


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