Wednesday, November 2, 2011

Germany Embraces Used Construction Plant and Machinery Auctions Concept

According to Euro Auctions, Germany has grown to truly embrace the used construction plant and machinery auctions concept. The highest ever hammer price for a Euro Auctions sale at Dormagen, since May 2009, has being recorded during the 15 & 16 September sale and 30% of all lots sold destined to remain in-country.

Increased pre event marketing by Euro Auctions helped attracted buyers and sellers from across central Europe. Buyers from 44 countries participated in the sale from as far afield as South Africa, Syria, Yemen, Israel, Afghanistan, Indonesia and Australia, however German buyers and sellers were responsible for the resounding success of this sale:
· German buyers bought more items than any other country
· First time registrations from buyers were highest from Germany
· Most sellers were also from Germany
· More buyers were resisted from Germany than any other country
· Of all first time registered buyers that bought at this sale, the highest number were German.

Interest from the home German market was extremely strong during the sale, with approximately 26% of all registered bidders coming from Germany, including an ever growing number of dealer representatives.

Healthy online interest saw over 29% of buyers purchasing online, with internet bidders targeting 20T+ Excavators, Wheeled Excavators, Telehandlers, Mini Excavators and Backhoe Loaders. The top ‘online’ buying countries were: Germany, Netherlands, Belgium, United Kingdom and Poland and two-thirds of all equipment sold is destined for export.


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