COVERALLS FOR THE ‘BIG CELEBRITY CLEAN UP’ Donated by Dickies

Jedward and other celebs were in London's Victoria Park at the weekend kitted in the internationally renowned workwear brand Dickies, coveralls helping to transform an area into a Children's Learning Centre. This was filmed for Channel 5 show ‘The Big Celebrity Clean Up’-on last Saturday (23rdJune).

Melinda Messenger congratulates Jedward, Cowboy Builders handyman John Russell, and EastEnders Nicola Stapleton and Joe Swash on their efforts at the P&G Capital Clean Up in Victoria Park at the weekend.

The celebs led an army of volunteers who wore Dickies Redhawk Economy Stud Front Coveralls cleaning up derelict land within the park grounds, transforming the space into outdoor classrooms to help local schools enjoy ecology learning at the park. New tarmac was laid down and a mural of urban art fixed to the storage facilities within the yard during the eight-hour operation.

Maurice Morton, Sales & Marketing Director at Dickies commented: “We were delighted to have kitted out the volunteers for such a good cause and this is a great initiative. “We have also just kicked off Dickies UK Worker of the Year for 2012. The scheme is now in its third year and is organised in association with SEAT to help find and recognise the very best of Britain’s workforce. Anyone over 17 who works in the UK can enter, for free, and a brand new £20,000 SEAT Exeo is up for grabs for the winner.”