Franke Washroom Systems attracts active specifiers with Barbour Product Search

Franke Washroom Systems, leading manufacturer of quality stainless steel sanitaryware, explains how the Barbour Product Search Premier Profile and themed newsletter have helped the company to reach active specifiers across the whole purchasing chain.

Franke Washroom Systems has over 225 years’ experience manufacturing stainless steel and composite resin sanitaryware, washroom accessories, taps and water control equipment for any commercial sector. The company has been using Barbour Product Search to promote its products for the last two years.

A Premier Profile enables manufacturers to market their company and products as well as showcase a full range of brochures, technical data, company news and case studies to the audience. Barbour Product Search’s audience comprises of active specifiers including architects, surveyors, contractors, designers, engineers and private and public sector construction specialists.

Victoria Himsworth, Product Manager at Franke Washroom Systems says: “We turned to Barbour Product Search to promote our products to open up additional routes to the building and facilities management, M&E and plumbing sectors, as well as improve our visibility to subcontractors."

“The Premier Profile is great for us as we can list our products with images and links to our website. Also, the product and company news and case study sections really allow us to show our full range of products and capabilities.”

The Barbour Product Search newsletters offer the opportunity to further reach a large audience of key decision makers throughout the built environment. Franke Washroom Systems chose to feature in the themed newsletter.

Victoria continues: “The themed newsletters sent from Barbour Product Search are ideal as we can choose the ones most applicable to our industry. We have been included in the Education newsletter, where interested customers could then link straight through to the relevant section on our profile for more information.”

“The Barbour Product Search team is only too happy to provide us with advice whenever requested, and the support of our dedicated editorial account manager has been pivotal in making our profile successful.”

“I would absolutely recommend Barbour Product Search to other manufacturers who want to reach active specifiers across the entire purchasing chain.”